Squadron Vodka 3032021

School Project

Objective:
Create a single most compelling idea for the brand.

Human Truth
:
Alcoholic beverages not only provide an individual an exit to reality but there is a power game luring one into a night of lust, desire, affair and ecstasy.

Idea:
Unfiltered Naked Taste.

Filtration is a corrective process. We don’t need it because we got the distillation right the first time.